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Professional Certificate in Agile Product Management for Programmatic Advertising
-- ViewingNowAgile Product Management for Programmatic Advertising is a professional certificate designed for marketing professionals and product managers. This program teaches agile methodologies within the dynamic world of programmatic advertising.
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完了まで2ヶ月
週2-3時間
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コース詳細
- Agile Principles and Scrum for Programmatic Advertising
- Product Discovery and Prioritization in a Digital Marketing Context
- Programmatic Advertising Fundamentals and Technologies
- Data-Driven Decision Making and A/B Testing for Programmatic Campaigns
- Agile Project Management Tools and Techniques for AdTech
- Developing and Managing a Programmatic Advertising Roadmap
- Measuring and Reporting on Programmatic Advertising Performance
- Stakeholder Management and Communication in Agile Teams
- Legal and Ethical Considerations in Programmatic Advertising
キャリアパス
Career Role in Programmatic Advertising Description Agile Product Manager (Programmatic Advertising) Leads the product vision and roadmap for programmatic advertising platforms, utilizing Agile methodologies for efficient delivery and market responsiveness.
Focuses on maximizing ROI and user engagement.
Senior Agile Product Owner (Programmatic Advertising) Experienced in managing programmatic advertising product backlogs, prioritizing features, and collaborating with engineering teams using Agile frameworks like Scrum or Kanban.
Strong emphasis on data-driven decision-making.
Agile Project Manager (Ad Tech) Manages programmatic advertising projects, ensuring on-time and within-budget delivery using Agile methodologies.
Expertise in risk management and stakeholder communication within the AdTech industry.
Product Marketing Manager (Programmatic) Develops and executes go-to-market strategies for programmatic advertising products, defining target audiences and crafting compelling messaging to drive adoption.
入学要件
- 主題の基本的な理解
- 英語の習熟度
- コンピューターとインターネットアクセス
- 基本的なコンピュータースキル
- コース完了への献身
事前の正式な資格は不要。アクセシビリティのために設計されたコース。
コース状況
このコースは、キャリア開発のための実用的な知識とスキルを提供します。それは：
- 認可された機関によって認定されていない
- 認可された機関によって規制されていない
- 正式な資格の補完
コースを正常に完了すると、修了証明書を受け取ります。
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