Professional Certificate in Google Ads Ad LTV

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The Professional Certificate in Google Ads Ad LTV is a comprehensive course that provides learners with the essential skills needed to excel in digital marketing. This program focuses on Google Ads, a platform used by businesses worldwide to drive growth and revenue.

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The course covers a wide range of topics, including search, display, video, and shopping ads, as well as measurement and optimization strategies. Learners will gain hands-on experience with Google Ads, analyzing campaign performance, and measuring and optimizing ad LTV. With the increasing demand for digital marketing professionals, this course provides learners with a competitive edge in the job market. By completing this program, learners will be equipped with the skills needed to create effective Google Ads campaigns, analyze data, and optimize ad LTV for maximum ROI. This course is essential for anyone looking to advance their career in digital marketing or for those seeking to gain a foothold in this growing industry.

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CourseDetails

  • Understanding Customer Lifetime Value (CLTV) in Google Ads
  • Calculating and Optimizing Ad Spend for CLTV Growth
  • Google Ads Attribution Modeling for Accurate CLTV Measurement
  • Advanced Techniques for Google Ads CLTV Forecasting
  • Implementing Remarketing Strategies to Maximize CLTV
  • Connecting Google Analytics and Google Ads for Enhanced CLTV Reporting
  • Case Studies: Real-world examples of improving Google Ads Ad LTV
  • Leveraging Machine Learning for Google Ads CLTV Predictions

CareerPath

Role Description Avg.

Salary (GBP) Google Ads PPC Specialist (Primary: Google Ads, PPC; Secondary: Ad LTV, Digital Marketing) Manage and optimize Google Ads campaigns, focusing on maximizing Ad LTV.

Analyze campaign performance, identify areas for improvement, and implement effective strategies. 35,000 - 55,000 Digital Marketing Manager (Primary: Digital Marketing, Google Ads; Secondary: Ad LTV, ROI) Develop and execute comprehensive digital marketing strategies, including Google Ads, with a focus on achieving high Ad LTV and maximizing ROI.

Manage a team and budgets. 45,000 - 70,000 Search Engine Marketing (SEM) Consultant (Primary: SEM, Google Ads; Secondary: Ad LTV, Conversion Rate Optimization) Provide expert consultation on Google Ads strategies, optimizing campaigns for improved Ad LTV and conversion rates.

Analyze data, provide recommendations, and train clients. 50,000 - 80,000 Data Analyst (Google Ads Focus) (Primary: Data Analysis, Google Ads; Secondary: Ad LTV, Reporting) Analyze large datasets from Google Ads campaigns to identify trends and insights impacting Ad LTV.

Create reports and visualizations to inform strategic decisions. 40,000 - 60,000

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN GOOGLE ADS AD LTV
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London School of International Business (LSIB)
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05 May 2025
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