Postgraduate Certificate in Game User Acquisition Campaigns

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Postgraduate Certificate in Game User Acquisition Campaigns: Master the art of attracting and retaining players. This program equips you with essential skills in mobile game marketing, user acquisition strategies, and data analysis.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

Learn about campaign management, A/B testing, and performance marketing for games. Game User Acquisition Campaigns are analyzed from planning to execution. Ideal for marketing professionals, game developers, and anyone passionate about the gaming industry. Gain a competitive edge and boost your career prospects with this focused Postgraduate Certificate in Game User Acquisition Campaigns. Explore the curriculum and enroll today!

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์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Game User Acquisition Fundamentals: Understanding the user acquisition landscape, key metrics (CPI, ROAS, LTV), and campaign lifecycle.
  • Mobile Game Marketing Strategies: Exploring different channels like UA (User Acquisition) networks, social media marketing, influencer marketing, and app store optimization (ASO).
  • Game User Acquisition Campaign Planning & Budgeting: Developing effective campaign strategies, setting realistic goals, and allocating budgets effectively.
  • Advanced ASO (App Store Optimization): Deep dive into keyword research, app store listing optimization, and creative asset creation for maximizing organic downloads.
  • Data Analysis & Reporting for Game UA: Mastering data analytics tools to track campaign performance, identify areas for improvement, and make data-driven decisions.
  • User Acquisition Retargeting Strategies: Learning to re-engage lapsed players and maximize the lifetime value (LTV) of existing users.
  • Attribution Modeling and Fraud Prevention: Understanding different attribution models and implementing strategies to prevent fraudulent installs and clicks.
  • Case Studies in Successful Game User Acquisition: Examining real-world examples of successful campaigns across different game genres and platforms.

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Game User Acquisition Manager Leads and executes user acquisition strategies, managing budgets and campaigns across various platforms.

High demand for analytical and strategic skills.

Mobile Game Marketing Specialist (User Acquisition Focus) Specializes in driving user acquisition for mobile games, utilizing A/B testing and data analysis to optimize campaigns.

Strong understanding of mobile marketing channels is crucial.

Digital Marketing Executive (Gaming Focus) Executes digital marketing strategies for game studios, with a heavy focus on user acquisition.

Requires knowledge of SEO, PPC, and social media marketing within the gaming industry.

Performance Marketing Analyst (Games Industry) Analyzes performance data from user acquisition campaigns to identify areas for improvement and optimize ROI.

Strong analytical and reporting skills are essential.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
POSTGRADUATE CERTIFICATE IN GAME USER ACQUISITION CAMPAIGNS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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