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Graduate Certificate in Marketing Crisis Strategy

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The Graduate Certificate in Marketing Crisis Strategy offers ten comprehensive units designed to master rapid response and reputation management. As brand vulnerability increases, industry demand for strategic crisis leaders surges.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

This program equips learners with vital skills in risk assessment, media relations, and ethical decision-making under pressure. By bridging theoretical frameworks with real-world case studies, graduates gain the confidence to navigate complex emergencies effectively. This credential significantly enhances career prospects, positioning professionals for senior roles in public relations and corporate communications. It ensures organizations remain resilient, protecting stakeholder trust while driving sustainable growth in an unpredictable global market.

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Crisis Communication Management
  • Reputation Risk Assessment & Mitigation
  • Social Media in a Marketing Crisis
  • Strategic Planning for Marketing Crisis Response
  • Legal and Ethical Considerations in Marketing Crises
  • Crisis Simulation & Training Exercises
  • Marketing Crisis Recovery & Reputation Repair
  • Measurement & Evaluation of Crisis Response
  • Developing a Marketing Crisis Communication Plan

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Marketing Crisis Manager Develops and implements strategies to mitigate reputational damage during marketing crises.

Expertise in PR and social media essential.

High demand for strong communication skills.

Public Relations Specialist (Crisis Communication) Manages the flow of information during a crisis, maintaining brand reputation.

Requires strong media relations and crisis communication planning skills.

Significant job market growth predicted.

Digital Marketing Strategist (Crisis Response) Develops and executes digital marketing strategies to address and overcome negative online sentiment.

Skills in SEO, SEM, and social media listening are crucial.

High salary potential.

Brand Reputation Manager Monitors brand reputation and proactively addresses potential crises.

Expertise in sentiment analysis and crisis prevention.

In-demand role within many sectors.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์–ธ์ œ ์ฝ”์Šค๋ฅผ ์‹œ์ž‘ํ•  ์ˆ˜ ์žˆ๋‚˜์š”?

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ํš๋“ํ•  ๊ธฐ์ˆ 

Crisis Management Strategic Planning Risk Assessment Media Relations

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
GRADUATE CERTIFICATE IN MARKETING CRISIS STRATEGY
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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