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Executive Certificate in Google Ads for Podcasters

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The Executive Certificate in Google Ads for Podcasters is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly growing podcast industry. This course is critical for those looking to capitalize on the increasing demand for digital advertising solutions, particularly on Google Ads.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

Learners will gain hands-on experience in creating, managing, and optimizing Google Ads campaigns for podcasts. They will also learn how to measure and analyze campaign performance using Google's analytics tools. This course is essential for anyone looking to advance their career in digital marketing, podcasting, or content creation. By the end of this course, learners will have a deep understanding of Google Ads and how to use it to drive results for podcasts. They will be able to create effective advertising strategies that engage listeners and drive revenue. This course is not only important for career advancement but also for staying competitive in the ever-evolving digital landscape.

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์–ด๋””์„œ๋“  ํ•™์Šต

๊ณต์œ  ๊ฐ€๋Šฅํ•œ ์ธ์ฆ์„œ

LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Google Ads Fundamentals for Podcasters
  • Podcast Advertising Campaign Setup & Structure
  • Targeting Options for Podcast Listeners (Demographics, Interests, etc.)
  • Keyword Research & Bidding Strategies for Podcast Ads
  • Google Ads Performance Tracking & Reporting
  • A/B Testing and Optimization of Podcast Ads
  • Budget Management and ROI for Podcast Advertising Campaigns
  • Understanding Google Ads Policies and Best Practices
  • Measuring Podcast Ad Effectiveness (Conversions, Clicks, etc.)

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Google Ads Specialist (Podcast Advertising) Manage and optimize Google Ads campaigns for podcast clients, focusing on maximizing ROI and achieving key performance indicators (KPIs).

Requires strong analytical skills and experience with podcast advertising platforms.

Digital Marketing Manager (Podcast Focus) Develop and execute comprehensive digital marketing strategies, with a significant emphasis on Google Ads for podcast promotion.

Oversees various channels including SEO and social media, but prioritizes Google Ads performance.

Podcast Advertising Consultant Advises podcasters and businesses on effective Google Ads strategies for audience growth and monetization.

Provides expert guidance on campaign setup, optimization, and budget allocation.

Requires deep understanding of podcasting and advertising best practices.

PPC Specialist (Podcast Industry) Specializes in Pay-Per-Click (PPC) advertising, specifically within the context of podcast promotion.

Focuses on Google Ads campaign management, keyword research, and conversion optimization.

A high level of proficiency in Google Ads is essential.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
EXECUTIVE CERTIFICATE IN GOOGLE ADS FOR PODCASTERS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
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