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Certificate Programme in Advanced AdWords Performance Tracking

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The Certificate Programme in Advanced AdWords Performance Tracking is a comprehensive course designed to equip learners with the skills necessary to excel in digital marketing. This program focuses on the advanced tracking features of AdWords, a critical aspect of any digital marketing campaign.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

With the ever-increasing demand for digital marketing professionals, this course provides learners with a competitive edge in the industry. The course covers topics such as setting up and using Google Tag Manager, advanced tracking features, and conversion tracking. Learners will gain a deep understanding of how to measure and optimize digital marketing campaigns effectively. This program is essential for those looking to advance their careers in digital marketing or for businesses wanting to maximize their AdWords investment. Upon completion of this course, learners will have the skills necessary to track and analyze campaign performance, optimize marketing efforts, and make data-driven decisions. This program is an excellent opportunity for learners to enhance their resumes and demonstrate their expertise in advanced AdWords performance tracking.

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์–ด๋””์„œ๋“  ํ•™์Šต

๊ณต์œ  ๊ฐ€๋Šฅํ•œ ์ธ์ฆ์„œ

LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Advanced AdWords Conversion Tracking
  • Attribution Modeling for Enhanced ROI
  • Google Analytics Integration for AdWords Data
  • Advanced Reporting and Dashboard Creation in AdWords
  • Understanding AdWords Performance Metrics (including CPA, ROAS, and CTR)
  • Optimizing AdWords Campaigns Based on Data Analysis
  • Troubleshooting and resolving AdWords Tracking issues
  • Implementing and Managing Remarketing and Conversion Tracking Tags

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Advanced AdWords Specialist Roles Job Market Trend (UK) Salary Range (GBP) PPC Account Manager : Overseeing paid search campaigns, managing budgets, and optimizing for conversions.

High demand for expertise in Google Ads. 35% ยฃ35,000 - ยฃ55,000 Senior PPC Executive : Leading and mentoring junior team members, developing advanced strategies, and implementing data-driven optimizations.

Requires extensive Google Ads proficiency. 25% ยฃ45,000 - ยฃ70,000 Paid Media Specialist : Managing multiple PPC channels including Google Ads, Bing Ads, and potentially social media advertising.

Excellent analytical skills are key. 20% ยฃ30,000 - ยฃ60,000 Digital Marketing Manager (PPC Focus) : Strategic oversight of all digital marketing efforts, with a strong emphasis on paid search strategies.

Strong leadership and communication skills are vital. 15% ยฃ50,000 - ยฃ80,000 Google Ads Automation Specialist : Developing and implementing automated bidding strategies and reporting solutions using scripts and APIs.

High demand for specialized skills. 5% ยฃ60,000 - ยฃ90,000

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  • ๊ณผ์ • ์™„๋ฃŒ์— ๋Œ€ํ•œ ํ—Œ์‹ 

์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

๊ณผ์ • ์ƒํƒœ

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์–ธ์ œ ์ฝ”์Šค๋ฅผ ์‹œ์ž‘ํ•  ์ˆ˜ ์žˆ๋‚˜์š”?

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์ฝ”์Šค ํ˜•์‹๊ณผ ํ•™์Šต ์ ‘๊ทผ ๋ฐฉ์‹์€ ๋ฌด์—‡์ธ๊ฐ€์š”?

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ํš๋“ํ•  ๊ธฐ์ˆ 

Performance Tracking AdWords Optimization Data Analysis Conversion Measurement

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

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์ƒ์„ธํ•œ ์ฝ”์Šค ์ •๋ณด๋ฅผ ๋ณด๋‚ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค

ํšŒ์‚ฌ๋กœ ์ง€๋ถˆ

์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

์ฒญ๊ตฌ์„œ๋กœ ๊ฒฐ์ œ

๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN ADVANCED ADWORDS PERFORMANCE TRACKING
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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