Advanced Skill Certificate in Display Ad Metrics

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The Advanced Skill Certificate in Display Ad Metrics is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This certificate program dives deep into display ad metrics, providing a thorough understanding of key performance indicators and analytical tools.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

In today's data-driven world, the ability to analyze and interpret display ad metrics is crucial for success in digital marketing. This course is in high demand as businesses increasingly rely on digital advertising to reach their target audiences. By completing this program, learners will be able to demonstrate their expertise in display ad metrics, making them more attractive to potential employers. The course covers a range of topics, including ad targeting, attribution modeling, and conversion tracking. Learners will also gain hands-on experience with popular analytical tools such as Google Analytics and Adobe Analytics. By the end of the course, learners will be able to use data to make informed decisions about display ad campaigns, leading to better results and higher ROI.

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์ฃผ 2-3์‹œ๊ฐ„

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Display Ad Campaign Performance Analysis
  • Mastering Click-Through Rate (CTR) and Conversion Rate Optimization
  • Understanding Cost Per Mille (CPM), Cost Per Click (CPC), and Return on Ad Spend (ROAS)
  • Advanced Display Ad Targeting Strategies and Remarketing
  • Measuring Display Ad Engagement Metrics: Impressions, Viewability, and Frequency
  • Utilizing Google Ads Display Network Reporting for effective Display Ad Metrics
  • A/B Testing and Display Ad Creative Optimization
  • Attribution Modeling for Accurate Display Ad Performance Measurement

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Display Advertising Specialist (UK) Manage and optimize display ad campaigns across various platforms.

Deep understanding of key metrics like CTR, CPC, and conversion rates is essential.

Proven experience in programmatic advertising is highly valued.

Programmatic Media Buyer (UK) Utilize programmatic platforms to buy and manage display ad inventory efficiently.

Requires expertise in bidding strategies, audience targeting, and real-time bidding (RTB).

Strong analytical skills for performance analysis are vital.

Digital Marketing Analyst (UK) - Display Advertising Focus Analyze campaign performance data, identify trends, and make data-driven recommendations for optimization.

Advanced knowledge of Google Analytics and other marketing analytics tools is crucial.

Experience in A/B testing and multivariate testing is highly beneficial.

PPC & Display Advertising Manager (UK) Oversee the planning, execution, and optimization of both Pay-Per-Click (PPC) and display advertising campaigns.

Manage budgets, track KPIs, and report on overall campaign success.

Experience with major advertising platforms (e.g., Google Ads) is mandatory.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
ADVANCED SKILL CERTIFICATE IN DISPLAY AD METRICS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
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