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Executive Certificate in Google Ads A/B Testing

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Google Ads A/B testing is crucial for maximizing campaign performance. This Executive Certificate teaches you to optimize your Google Ads campaigns through rigorous A/B testing methodologies.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

Learn advanced techniques for designing effective tests, analyzing results, and improving conversion rates. The program is ideal for digital marketing professionals, advertising managers, and anyone seeking to master Google Ads. Gain practical, hands-on experience with Google Ads tools and best practices. Master data analysis to extract meaningful insights. This Google Ads A/B testing certification will boost your career. Enroll today and unlock the full potential of your Google Ads campaigns! Explore the program details now.

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์–ด๋””์„œ๋“  ํ•™์Šต

๊ณต์œ  ๊ฐ€๋Šฅํ•œ ์ธ์ฆ์„œ

LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Understanding A/B Testing Fundamentals in Google Ads
  • Google Ads Campaign Structure & Optimization for A/B Testing
  • A/B Testing Methodologies: Hypothesis Development & Experiment Design
  • Key Performance Indicators (KPIs) for Google Ads A/B Testing
  • Analyzing A/B Test Results & Statistical Significance
  • Advanced A/B Testing Strategies: Multivariate & Split URL Testing
  • Implementing A/B Tests in Google Ads: Practical Exercises
  • Google Ads A/B Testing Reporting & Dashboarding

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Role Description Google Ads Specialist (A/B Testing Focus) Develop and execute A/B tests to optimize Google Ads campaigns, improving ROI and campaign performance.

Requires strong analytical skills and proficiency in Google Ads platform.

High demand.

PPC Manager (with A/B Testing Expertise) Manage paid search campaigns across various platforms.

Leverage A/B testing to refine ad copy, targeting, and bidding strategies.

Proven experience in digital marketing is a must.

Digital Marketing Analyst (A/B Testing Proficiency) Analyze campaign data to identify areas for improvement.

Design and execute A/B tests across multiple channels, including Google Ads.

Strong analytical and reporting skills required.

Search Engine Marketing (SEM) Specialist (A/B Testing Focus) Experienced in managing SEM campaigns.

Utilize A/B testing to enhance campaign effectiveness.

Expertise in keyword research and bidding strategies highly valued.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์–ธ์ œ ์ฝ”์Šค๋ฅผ ์‹œ์ž‘ํ•  ์ˆ˜ ์žˆ๋‚˜์š”?

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์ƒ์„ธํ•œ ์ฝ”์Šค ์ •๋ณด๋ฅผ ๋ณด๋‚ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
EXECUTIVE CERTIFICATE IN GOOGLE ADS A/B TESTING
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
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