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Career Advancement Programme in Social Listening for Market Insights

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์–ด๋””์„œ๋“  ํ•™์Šต

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Social Listening and Market Insights
  • Social Media Landscape and Platform Analysis
  • Data Collection & Social Listening Tools (Brandwatch, Talkwalker etc.)
  • Sentiment Analysis and Interpretation (qualitative & quantitative)
  • Competitive Analysis using Social Listening data
  • Identifying and Tracking Key Brand Mentions and Hashtags
  • Advanced Social Listening Techniques: Influencer Identification and Engagement
  • Report Writing and Data Visualization for Market Insights
  • Case Studies and Best Practices in Social Listening for Market Research
  • Ethical Considerations and Privacy in Social Listening

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Job Title Description Social Listening Analyst (Market Insights) Analyze social media conversations to identify consumer trends, brand sentiment, and competitor activity.

Develop actionable insights for marketing campaigns and product development.

Key Skills: Social Listening tools, data analysis, report writing.

Senior Social Media Strategist (Market Research) Lead social listening initiatives, setting strategies and guiding junior analysts.

Expert in using social data to inform marketing strategies and improve ROI.

Key Skills: Strategic planning, team leadership, advanced social listening tools, data interpretation.

Market Research Consultant (Social Intelligence) Provide clients with actionable insights derived from social listening analysis, offering expert consultation and tailored solutions.

Key Skills: Client management, business development, advanced analytics, presentation skills.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CAREER ADVANCEMENT PROGRAMME IN SOCIAL LISTENING FOR MARKET INSIGHTS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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